Muscle D Fitness at IHRSA Next Month!

By: Jessica Yu   On: Sunday 19 August, 2018

With IHRSA less than a month away, preparations for the Muscle D Fitness trade show booth are well underway. We’ve got some exciting new equipment in the pipeline so can’t wait to share our new range with you at the show!

This year’s IHRSA convention is taking place in sunny San Diego from March 21st to the 24th.  IHRSA is one of the fitness industry’s leading events globally and provides a unique opportunity to learn, network, and experience the newest product innovations. The IHRSA convention consists of educational seminars, networking events, and a trade show exhibition. Educational seminars run across the entire four days and cover an incredible range of topics. These include information on business strategy, sales, marketing, and accounting that’s specifically tailored for health club professionals. We’re particularly excited to hear this year’s keynote presentation on ‘making ideas happen’ by the founder and executive chairwoman of TaskRabbit, Leah Busque.

However, for equipment specialists like us, it’s the trade show that we really look forward to. It takes place for two full days (Thursday 22nd and Friday 23rd March) and consists of over 350 exhibitors. This really is the premier fitness show of the entire year, where manufacturers preview all their new products to the market. No other fitness show in the world sees as many product launches, so it’s definitely not one to be missed. There’s even an early morning workout on the Friday where you can try out any of the training equipment for yourself. Between 6:30am and 8:30am the exhibition hall transforms into a gigantic gym facility with interactive classes on many of the booths.  At the Muscle D booth, we will have over 30 pieces of single and dual station machines, MultiGyms, leverage machines, benches and much more!

There’s an even bigger reason that we’re so excited about the IHRSA convention.  This year’s event marks a new era in the development of Muscle D Fitness. For the last forty years we’ve been primarily known as a manufacturer of premium strength equipment. We were founded as Muscle Dynamics in 1977 and developed a strong heritage of private labelling benches, racks, and machines and our own brand, Maxicam.  We worked with the legendary Joe Gold of Gold’s Gym, Venice, CA, home of the famous Muscle Beach. Over time we’ve become renowned for the anatomical correctness of our equipment and the outstanding customer service we deliver to our customers and dealers alike. So we thought it was time to expand these business philosophies into the cardio arena. We’ve applied the same attention to biomechanical detail to our brand-new Cardio Lines and can’t wait for you to try them at IHRSA.

Muscle D Fitness Cardio Line for now will feature 2 commercial treadmills introduced for the first time at IHRSA 2018. It includes two state-of-the-art treadmills.  We’ve applied over forty years of industry expertise into the research and development of an exciting new range. It leverages the design elements that our strength equipment is renowned for such as durability, functionality, and accurate biomechanics.

Also, in cooperation with an internationally renowned manufacturer from Asia, Shuhua Co. Ltd, (, we will also have 2 more models of treadmills, one commercial one light commercial, a rower, recumbent bike, and upright bike.  

Get in touch to make an appointment with us at the show or visit our booth on Thursday 22nd to Friday 23rd March.